Aerie, the lingerie and apparel brand owned by American Eagle, has been making waves in the fashion industry since its launch in 2006. Throughout the years, Aerie has become known for its body-positive messaging and use of realistic and diverse models. However, Aerie's positive impact goes beyond just promoting body positivity – the brand has numerous benefits that go hand in hand with its inclusive values.

One of the biggest benefits of Aerie is its commitment to showcasing unretouched and diverse models in its campaigns and online presence. The brand has made it a mission to promote inclusivity and empower women of all shapes, sizes, and backgrounds. This has been a refreshing change from the traditional fashion industry standard of using models with unrealistic and heavily photoshopped bodies. Aerie's inclusive representation sends a powerful message that every body is beautiful and deserves to be celebrated.

Aerie's body-positive messaging does not stop at their advertisements and campaigns – it also extends to their sizing and product offerings. Unlike other lingerie brands, Aerie offers a wide range of sizes, from XXS to XXL, to cater to a diverse range of body types. This inclusivity allows women of all sizes to feel comfortable and confident in their own skin. Moreover, Aerie also offers bra sizes up to DDD, providing options for those with larger busts. This is a significant step forward in the fashion industry, where many brands have limited size ranges that exclude a large portion of the population.

Another positive benefit of Aerie is its commitment to sustainability. The brand has launched several initiatives to reduce its environmental impact, such as using sustainable materials like organic cotton and recycled polyester in their products. Aerie has also implemented a recycling program, where customers can bring in their old bras and receive a discount on new ones. This not only encourages sustainable practices but also promotes the idea of longevity in clothing rather than fast fashion.

In addition to its body-positive and sustainable values, Aerie also has a strong focus on giving back to the community. The brand has partnered with various organizations, such as the National Eating Disorders Association (NEDA) and Bright Pink, to raise awareness and funds for important causes. Aerie's #AerieREAL Role Model program also celebrates inspiring women who are making a positive impact in their communities. This commitment to social responsibility sets Aerie apart from other fashion brands and solidifies their dedication to making a difference in the world.

Moreover, Aerie's impact goes beyond just its customers – it also extends to its employees. The brand has been praised for its inclusive company culture and support for its employees. Aerie provides opportunities for growth and development for its employees, as well as equitable pay and benefits. This creates a positive and empowering work environment that ultimately reflects in the brand's messaging and overall brand image.

In conclusion, Aerie's positive benefits extend far beyond just the products they offer. The brand's commitment to promoting inclusivity, sustainability, giving back, and supporting its employees sets an example for other companies in the fashion industry. Aerie's message of self-love and acceptance is not just for their customers, but for society as a whole. By creating a more inclusive and positive fashion industry, Aerie is paving the way for a better and more confident future for all.

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Article created by A.I.